This page showcases some of my projects, both individual and collaborative, along with my experiences and the valuable lessons I’ve gained throughout my growth journey. With humility, I’m proud of how far I’ve come and deeply cherish every moment of the process.
Projects
Digital Marketing Strategy
Results: 90+ new followers in one year and ~20% follower growth on TikTok.
-This is a TikTok Launch Announcement video.
As Marketing & Media Chair at the UAlberta Rotaract club (part of Rotary International NGO), I led the club’s Instagram and TikTok strategy by producing weekly content, leveraging trends, and promoting events to increase engagement and followers.
– This video promotes one of our campaigns to raise awareness about plastic pollution in the ocean.
These specific videos are my individual work. I also collaborated with the executive team and managed the Media Officer to ensure consistent branding in many campaigns as well.
Branding Marketing Case Competition
The strategy proposed included prestige pricing, entry into e-commerce platforms such as Douyin, and the use of local social media influencers to strengthen brand awareness and perceived value.
Participated in a branding and marketing case competition focused on Antigal, a wine company seeking to expand into the Chinese youth market. Our team proposed a packaging redesign incorporating traditional Chinese cultural aesthetics with a luxury brand positioning to better align with young consumers’ preferences.
This project combines original hand-drawn work with reference images traced from publicly available sources. While some base forms were traced for structure, all concepts, composition, and final designs are my own and were drawn by me.
SDG Poster Design – Runner Up Award
Conceptualized and designed an interactive poster addressing misconceptions about the Deaf community and redefining music as a universal, multi-sensory language. Guided by the UN Sustainable Development Goal: Good Health and Well-Being, the project aimed to raise awareness and foster empathy through hands-on engagement rather than sound.
The poster featured pressable piano tiles (using wooden clothes pegs), strings, and layered materials that invited viewers to explore questions and uncover stories about Deaf culture by touch, allowing them to “compose” a silent piece of music. This tactile experience symbolized how connection and empathy—rather than sound—create meaningful communication.
Consent Carnival
I contributed to the marketing for the Consent Carnival project, leading social media postings, poster design, and event photography. Through this work, I helped raise awareness about bodily autonomy, the importance of consent, and empowering individuals to understand and respect personal boundaries.
Other Competitions
More than achievements, these are my memories. From a young age, I’ve been an active student involved in extracurricular activities at the district, city, and national levels, earning several awards along the way. These experiences have shaped who I am today.
I wish I still had more images from the competitions I participated in.
Volunteer
Completed over 150 volunteer hours in my first year of university
I later took on the role of District Rotaract Representative/Chair, representing the voices of hundreds of youth across Alberta and British Columbia. This leadership opportunity allowed me to advocate for young leaders, facilitate communication between clubs and district leadership, and help create inclusive spaces where youth can grow, lead, and contribute to meaningful community change.
Work experience
Product Development Assistant Intern — Generali Vietnam Life Insurance Co.
Assisted cross-functional teams by preparing internal communications, analyzing data in Excel, and developing reports and presentations. Helped translate data insights into clear, structured materials to support decision-making and team coordination.
Server and Host – Jinya Ramen Bar
Developed soft skills and mindset. Practiced patient. Delivered professional customer service in a fast-paced, high-volume environment while managing multiple responsibilities efficiently. Demonstrated adaptability, teamwork, and strong communication skills in daily operations.
Cashier and Baker – Cookies by George
Balanced customer service and food preparation responsibilities in a high-traffic setting. Handled transactions accurately, prepared baked goods to company standards, and contributed to a positive customer experience through teamwork and attention to detail.
aliceinHerLand 